In The News – April 10, 2015

BAUER MEDIA GROUP USA LAUNCHES FIRST-OF-ITS-KIND MAGAZINE: SIMPLE GRACE

On newsstands nationwide April 10

Englewood Cliffs, N.J. (April 8, 2015) – Bauer Media Group USA, the No. 1 seller of magazines at retail in the country, today announces the launch of a new monthly inspirational magazine, Simple Grace.

With the tagline “your daily dose of hope,” the title will be the first nationally distributed magazine to combine a monthly magazine format with a Christian devotional one. The 144-page digest-sized magazine will also include a keepsake bookmark.

Simple Grace will debut on newsstands nationwide on Friday, April 10, distributing 200,000 copies nationwide, at a price of $3.99.

“After nearly two years in development, we are thrilled to announce the launch of Simple Grace,” said Carol Brooks, Simple Grace editor-in-chief and 13 year Bauer veteran, who will also continue in her role as First for Women editor-in-chief. “When we asked our First for Women readers what was important in their lives, they overwhelmingly told us that their relationship with God is central for them,” explains Brooks. “So we decided to create an inspirational magazine that’s perfect for busy women: Simple Grace offers short devotional readings to start her day off right as well as features that make perfect before-bed reads.”

The first issue features an in depth sit-down with Grammy-winner Amy Grant sharing her heartache of caring for parents with dementia, the real life tale of Susan Mellen, an innocent women convicted of a crime she didn’t commit who found freedom through faith before being released, and a heartwarming story of how an ER nurse, Tricia Seaman, stepped in to adopt the 8-year-old son of a dying patient.

FEATURED IN EVERY ISSUE OF SIMPLE GRACE:
• Daily Devotional: a beautiful photo for reflection and a spiritual solution for each day of the month
• Inspirational Now: an up-to-the-minute media guide featuring inspiring movies, TV shows, books, music and apps
• How I Know God is Real: short stories of real women’s experiences with Spirit
• My Moment of Grace: inspirational photos sent in by readers

“I’m confident that the combination of short daily readings, entertainment recommendations and in-depth features will earn Simple Grace a place of honor on many women’s nightstands—and in their handbags as portable inspiration,” said Brooks.
Simple Grace’s inaugural issue will feature advertisers including Electrolux, Zondervan and Reserveage, among others.

According to Ian Scott, publisher of the title and President of Bauer Media Sales, Inc.: “Simple Grace represents a unique opportunity for advertisers to reach a passionate, engaged reader within the context of a warm, nurturing editorial environment. There is currently no other title of this sort which is accessible to consumers at mass retail outlets, so we are truly breaking new ground with this exciting launch. We’re thrilled to add Simple Grace to the Bauer portfolio of brands.”

The launch of Simple Grace is the latest initiative in Bauer Media Group’s global commitment to introducing new print products to the marketplace.

Most recently, Bauer Media Group launched monthly magazine homes+ in Australia and debuted People in Germany last month. In the U.S., Bauer launched Closer Weekly, Animal Tales, and Girls’ World in late 2013. Closer was honored with a “Hottest Magazine Launch of the Year” award by Media industry Newsletter (MIN) and selected as the Readers’ Choice for Hottest Celebrity/Entertainment magazine in Adweek’s 2014 Hot List Awards.

About Bauer Media Group Bauer Media Group is one of the most successful media companies in the world. More than 600 magazines, over 400 digital products and 50 radio and TV stations reach millions of people around the globe. It has more than 11,000 employees in 17 countries.

For further information, please contact:
Lindsay Ferraro
LFerraro@bauer-usa.com