New York, August 5, 2015 – Bauer Media Group’s international digital business – today announces the launch of food portal RecipesPlus in the US and UK markets. This launch is the latest initiative in Bauer Xcel Media’s international digital portfolio expansion.
RecipesPlus is the first food brand for Bauer to introduce into the U.S. market. Having a strong footprint in food worldwide, the launch of RecipesPlus in the USA (http://recipes-plus.com/) underpins Bauer’s international strategy and follows the successful release in the UK (http://recipes-plus.co.uk/) last fall.
Markus Huessmann, Chief Operating Officer, Bauer Xcel Media said, “We wanted to leverage the knowledge, experience and content we have worldwide to build an amazing product with big international ambitions. Reaching end users in the large food segment in three core markets is an excellent way to gain relevance in the larger food ecosystem, especially with advertisers interested in the same audience.”
RecipesPlus handpicks content from several countries Bauer Media Group has food heritage in. It brings users the best recipes produced professionally over years, sensitive to market demand, trends and enhanced with a tailored editorial offering. In addition to that, food bloggers are seamlessly integrated in the product, giving users access to a complete offering of best food content from all sources. RecipesPlus is strongly focused on user engagement and making a difference in the way people discover, manage and are inspired by recipes.
Christian Baesler, President, Bauer Xcel Media USA, said: “RecipesPlus gives us a strong product to enter the highly competitive and trending food market. It represents a logical expansion of our overall portfolio in the USA. For us, it is exciting to start with a product that is fully featured and content rich from day 1.”
About Bauer Xcel Media Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 140 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world’s fastest growing digital media companies.
About Bauer Media Group The Bauer Media Group is one of the most successful media companies in the world. More than 600 magazines, over 400 digital products, and 100 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim „We think popular.“ highlights the Bauer Media Group’s perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 20 countries.
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