New York, NY (January 21, 2016) – Bauer Media Group’s international digital business – Bauer Xcel Media – today announced the digital launch of Woman’s World (www.womansworld.com) and First for Women (www.firstforwomen.com), leading women’s service brands whose print editions are the number one and two best selling magazines at retail in the US as reported by the Alliance for Audited Media in June 2015. The brands will join Bauer Xcel Media’s collection of digital titles with an online audience of more than 25 million monthly unique users.
Bauer Xcel Media hired industry veteran Meredith Bodgas to manage the digital platforms for Woman’s World and First for Women among other titles, as the Executive Editor, Women’s Group in August. Bodgas came to Bauer Xcel Media from Hearst, where she oversaw WomansDay.com. Bodgas, who leads the strategy for the digital women’s brands, has carefully assembled an editorial team to execute a unique combination of content from real-time trending stories to original long-form features.
Bauer Xcel Media waited to launch Woman’s World and First for Women until their target audience had embraced not only digital content, but mobile and social media as well. Bauer Xcel Media takes an innovative approach to producing premium digital content, with the majority of their traffic coming from mobile and social channels. The digital company also has a unique editorial model. Rather than simply repurposing content from the print magazine, the digital brands package a combination of popular online content likely to go viral, original content produced by the digital editorial staff, access to Bauer Xcel Media’s international content archive, and the print content best suited for online channels.
Meredith Bodgas said: “It’s exciting to be part of the online launch of Woman’s World and First for Women. The Women’s Group has a fantastic team of editors using analysis to deliver quality aggregated, curated and completely original content quickly and frequently. We’re heavily engaged with our audience on our sites and social media channels, entertaining and informing them wherever they are, be it on desktop or mobile devices, so that our brands are omnipresent and most welcome in their lives
Christian Baesler, President of Bauer Xcel Media’s US operations said, “Now is the perfect time to add Woman’s World and First for Women to Bauer Xcel Media’s digital portfolio, as women of all ages embrace digital and especially social channels. We recently launched our US digital presence with our teen and entertainment titles to wild success and are confident that the phenomenal growth we have experienced will continue with these additional brands.”
About Bauer Xcel Media Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 150 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world’s fastest growing digital media companies.
About the Bauer Media Group
The Bauer Media Group is one of the most successful media companies in the world. More than 600 magazines, over 400 digital products, and 100 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim “We think popular.” highlights the Bauer Media Group’s perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 20 countries.
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