Englewood Cliffs, NJ (June 13, 2016) – Bauer Media Group USA, the No. 1 seller of magazines at retail in the country, today announces the launch of two new titles: Star-tastic Coloring Book, a celebrity-focused coloring book created for girls, ages 6 to 12, debuting on newsstands July 4; and J-14 Decorate, the first pre-teen decorating magazine targeted at J-14 readers, hitting newsstands July 18.
The launch of these two specialty titles in Bauer’s youth category emphasizes the company’s global commitment and strength in introducing innovative magazine concepts into the marketplace.
Star-tastic Coloring Book, a fun-filled magazine published six times a year, merges the celebrity-obsessed world with the coloring-book craze and lets girls add color to their favorite stars like Ariana Grande, Ross Lynch and Shawn Mendes. With 64 pages of coloring fun, games, and quizzes, sections will include:
• Celebrity Corner: Celebrity coloring pages, fun facts and celebrity-related games and content
• Amazing Activities: Games and activities, as well as learn-to-draw items
• Dazzling Designs: non-themed beautiful designs to color in and decorate your wall with
• … and more!
Created for the pre-teen décor enthusiast, J-14 Decorate is the first-ever decorating magazine to target youth readers and will be published six times a year debuting with its summer 2016 issue. The magazine will feature decorating images of real bedrooms, as well as celebrity bedrooms and houses, DIY decorating projects, interactive posters for readers to decorate their own rooms with, helpful tips from interior designers and more.
At the helm of both titles is Brittany Galla, editorial director of Bauer Media Group USA’s youth division.
“We’re thrilled to introduce two exciting new brands to our passionate and loyal base of young girl readers!” Galla said. “Through interacting with our well-established reader base, we found that there was an untapped market of pre-teens with a passion for decorating, which is why I’m really excited for J-14 Decorate. And as for Star-tastic Coloring Book, it’s no secret that the coloring book trend has exploded in the last year! Star-tastic is the perfect way of bringing this enormous trend directly to the pre-teen market and our celebrity-obsessed reader. Both magazines are truly one-of-a-kind!”
200,000 copies of Star-tastic Coloring Book and J-14 Decorate will be distributed to newsstands and retailers nationwide.
Sebastian Raatz, executive vice president of Bauer Media Group USA said: “Through our research, we know that our youth consumers are always thirsty for fresh content, so we are constantly looking at the latest trends and innovative concepts to bring to this reader base. Star-tastic and J-14 Decorate are the latest of Bauer’s unique print offerings and a perfect embodiment of our mission to help raise today’s girls into tomorrow’s confident and productive Americans.”
Bauer has a long history of success in launching one-of-a-kind magazine brands — most recently with the launch of Closer Weekly (October 2013) and Simple Grace (April 2015).
About the Bauer Media Group
The Bauer Media Group is one of the most successful media companies in the world. More than 600 magazines, over 400 digital products, and 100 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim “We think popular.” highlights the Bauer Media Group’s perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 20 countries.
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