New York, NY (March, 2017) – Bauer Media Group USA’s digital business – Bauer Xcel Media USA – today announced that Allison Mezzafonte has been promoted to EVP, USA. In this expanded role, Allison will be responsible for all of the business’s US operations, including editorial, revenue, and technology. Mezzafonte will also have oversight of all US digital products, including InTouch, Life&Style, Woman’s World and J-14, all of which are supported by functional teams to leverage cross-brand efficiencies and insights.
Mezzafonte joined Bauer Xcel Media USA in December 2015 as SVP of Operations, and has been instrumental in driving many key initiatives, helping to scale Bauer Xcel’s lean approach to its business. Mezzafonte advanced the data-driven editorial operation, oversaw the launch of titles such as FHM and Empire, expanded the executive leadership with senior product, data and editorial hires and helped grow the division’s successful programmatic-first approach to advertising sales.
Allison Mezzafonte, EVP, Bauer Xcel Media USA said: “Bauer Xcel Media offers the unique benefits of working for an innovative business within a huge global media organization. In my expanded role, I’m looking forward to continuing on our profitable growth trajectory, overseeing new product launches, and advancing existing ones,using our lean, data-driven model. We’ll also be giving our key titles a fresh look this year, and going deeper on our data-driven editorial strategy, to delight our users while driving meaningful revenue.”
Christian Baesler, President of Bauer Xcel Media USA and Managing Director of Bauer Xcel Media UK said: “Allison has proven to be a highly effective and innovative digital media executive. Under her leadership, the company has enjoyed unprecedented success, as we’ve continued to grow our teams and expand our product portfolio. I’m thrilled to have her lead our US teams as we implement our ambitious strategy.”
About Bauer Xcel Media:
Bauer Xcel Media is advancing the media industry by applying user driven strategies to deliver cutting edge news and build original, innovative products centered around audience needs. With 150 million monthly unique users and offices in New York, Hamburg, London, Sydney, Melbourne and Warsaw, Bauer Xcel Media is one of the world’s fastest growing digital media companies.
About the Bauer Media Group:
The Bauer Media Group is one of the most successful media companies in the world. More than 600 magazines, over 400 digital products, and 100 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim “We think popular.” highlights the Bauer Media Group’s perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,500 employees in 20 countries.
For further information, please contact: