New York, November 19, 2015 – Today, teenagers rely more heavily on their smartphones, digital properties, and social media than any generation of teens before them, and Bauer Media Group USA is continuing its investment in reaching them digitally. 92% of teens go online daily, including 24% who go online “constantly”. Nearly three-quarters of teens have or have access to a smart phone. Facebook is the most popular and frequently used social medium (71%).
* Source Pew Research Center
Taking advantage of this trend, the Bauer Teen Network (comprised of m-magazine.com, twistmagazine.com, and j-14.com) has grown from 2.9MM unique visitors to almost 8MM unique visitors over the last 24 months, representing an increase of 175%. During this time, the BTN has also grown its Facebook fans to over 12MM, surpassing others in the teen publishing category.
* Source Google Analytics International
As more teens migrate from print to digital, Bauer Media Group USA announces the transferal of 2 of its teen brands – M and Twist – into digital-only formats. The last issue for both M and Twist will be the Jan/Feb issues of each title. “There has always been great synergy among J14, M and Twist on the print side, and we are now rolling them all into one strong publication (J14),” said David Gorin, Group Publisher at Bauer Media Group USA.
Bauer Media Group USA also announces today the promotion of Brittany Galla to editorial director of all teen, pre-teen and kids titles. Brittany was previously editor-in-chief of M magazine and Quizfest as well as editor-at-large of J-14, Twist and AstroGirl.
“With our digital approach, we wanted to leverage the knowledge and experience we have speaking to teens by delivering them content in the medium they most favor. We know teens. We understand teens,” Gorin said. “Reaching teens this way is an excellent approach to remain relevant to both them and advertisers alike, especially when you consider the type of engagement our users already have with our sites and social properties.”
Gorin added, “Clearly, our digital reach/engagement is there, and growing. We know that ‘entertainment’ is the #1 reason why teenagers go online (more than shopping, sports, or anything educational) and that teenagers consider celebrities as their #1 role model (more than their own parents or friends), so investing in digital for these brands makes the most sense.”
Additionally, Bauer has invested in the pre-teen and kids market by launching two magazines in 2014: Girl’s World and Animal Tales. Girls’ World is a true introductory celebrity lifestyle magazine for girls 7-11. The positive, energetic tone of the magazine, with its unique mix of lifestyle content and popular celebrities, appeals to girls and their parents alike, making the magazine a winning choice on newsstands. Animal Tales is the only children’s magazine of its kind to focus entirely on animals. Targeting animal-loving children between the ages of six and twelve, Animal Tales will engage readers with heart-warming animal stories as well as articles that will educate. The magazine will encourage interactivity by allowing readers to submit animal photos, artwork and stories to be featured in the magazine.
About Bauer Media Group The Bauer Media Group is one of the most successful media companies in the world. More than 600 magazines, over 400 digital products, and 100 radio and TV stations reach millions of people around the globe. The company’s portfolio also includes printing companies, postal services and services in the fields of distribution, marketing and media sales. With a new global positioning strategy, the Bauer Media Group underscores its passion for people and brands. The claim „We think popular.“ highlights the Bauer Media Group’s perception of itself as a publisher of popular media and provides inspiration and motivation to its more than 11,000 employees in 20 countries.
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