New York, NY (September 23, 2014) Bauer Xcel Media, Bauer Media U.S.’s digital division, today announces the relaunch of leading entertainment website InTouchWeekly.com. The new site, now live, breaks common industry standards and practices, instead streamlining the way users consume entertainment news by delivering quality content in one simple scroll.
“We’re thrilled to introduce the new InTouchWeekly.com, which is different from anything else in the celebrity news space,” said Christian Baesler, president of Bauer Xcel Media. “We’ve gone back to the formula that made In Touch a huge success in print, with picture-oriented content coming to the user in bite-size chunks. Gone are the days of homepages and top navigation. InTouchWeekly.com is innovating the way news is presented in the easiest and most digestible way possible.”
Features of the new site include:
– Mobile-inspired scroll browsing with no clicking necessary to access content
– Full-screen, high-impact parallax images
– Custom-built gallery carousels
– “True Premium” Full-Screen advertising, emulating the beauty of a magazine ad while integrating into the user experience
“InTouchWeekly.com will still have exclusive and breaking news our readers love, we’ve just made the whole process more enjoyable with big bold images, engaging photo galleries, fun listicles and video,” Rachel Quigley, managing editor at Bauer Xcel Media said. “Our celebrity-obsessed demographic want to know as much as they can about their favorite stars in a short space of time. We’ve designed the new site to offer users the content that matters to them the most.”
“The new InTouchWeekly.com provides advertisers with a ‘True Premium’ high-impact Parallax ad unit throughout the natural flow of the site that emulates the beauty of a full-page magazine ad. We are confident we will exceed industry standards around viewability and engagement, providing an exceptional value for our advertising clients,“ said Christopher Yates, vice president of digital sales.
The relaunch has attracted Oxygen’s newest reality show, Nail’d It, starring Adrienne Bailon, as the official relaunch partner.
“We’re thrilled to have Oxygen on board for this relaunch as the first-ever network featured in our Parallax full-screen ads. Showcasing their new reality show Nail’d It to our over 6 million monthly unique users who are emotionally connected to entertainment makes perfect sense,” said Yates.
The relaunch of InTouchWeekly.com comes after an explosive year of growth for the site — up 574% from last year*. It is the first of many innovative and exciting projects to come from Bauer Xcel Media, which will focus on growing its current web properties, developing original products and transforming the ways stories are told in the ever-changing digital space.
*Source: Google analytics, comparing unique monthly visitors August 2013 vs. August 2014: 901,723 vs. 6,078,066 = 574%
About Bauer Media Group Bauer Media Group is one of the most successful media companies in the world. More than 600 magazines, over 400 digital products and 50 radio and TV stations reach millions of people around the globe. It has more than 11,000 employees in 17 countries. In the U.S., Bauer sells more magazines at retail than any other magazine publishing company.