BAUER PUBLISHING'S TEEN DIVISION LAUNCHES FIRST MAJOR WEB PROPERTY, 4TNZ.COM

NEW YORK, NY (June 5, 2008) –Bauer Publishing is pleased to announce the launch of its first major standalone web-site initiative: www.4TNZ.com. The first-of-its-kind, all-humor Web site for young teens, 4TNZ officially debuted on May 27 from the publishers of the bestselling celebrity teen titles, M, J-14 and TWIST.

Mixing funny viral video and original webisodes with reader-submitted stories and hilarious quizzes, 4TNZ provides a highly interactive, frequently updated environment that kids can visit multiple times a day.

4TNZ is Bauer Publishing’s first major foray into online publishing.
“We believe that 4TNZ.com will deliver what many advertisers are looking for in the teen marketplace right now: a buzz-worthy online site for young teens,” says Bauer Teen Group Publisher Ryan McConville. “Advertisers are hungry for online opportunities that offer users something other than the brand extension of an existing print property. They want a site that is its own phenomenon; one that gets kids talking, texting and IM-ing each other. 4TNZ’s combination of original programming, celebrity news and interactive gaming will offer kids what popular blog sites offer us: an addicting experience that keeps us checking in.”

To create 4TNZ, Bauer editors relied on a deep understanding of the young teen market, which they have honed over the 10+ years that the company has been publishing its bestselling teen magazines. 4TNZ editors used this knowledge to assemble an online destination that offers the spontaneity and excitement of blogs and user-generated sites, with the editorial oversight and direction of a full-time writing staff.

“We want users to see 4TNZ as the wisecracking, irreverent, mischievous best friend who is always ready with a good joke,” says Editor-in-Chief Gabe Guarente. “Every day teens can come to us for a ton of new stories and videos to send along to their friends. We aim to fill the site with can’t-miss, ‘must forward’ material that we hope will create buzz and help make the site an everyday essential for kids.”

A key feature of 4TNZ is its branded online “TV station”: 4tnzTV. This section of the site will host 100% original web-programming in the form of 90-second webisodes. Each web program will have its own host and title and concepts, including, “Will It Break?”.

The Bauer Teen Group is the only set of celebrity entertainment magazines designed for the young teen market. The group combines the best in celebrity, music, fashion, beauty and relationship edit to deliver the largest audience of young teen female readers in the country.

About Bauer Publishing:
Bauer Publishing is the number one seller of newsstand magazines in the country. Bauer currently publishes 10 magazines that connect with a nationwide audience of active, engaged newsstand consumers at every life stage - from tweens and teens (M, J-14, Twist, Quizfest, Astrogirl, Life Story) to young women (In Touch Weekly, Life & Style Weekly) to baby boomers and beyond ( Woman's World, First For Women, Soaps In Depth).

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CONTACT:
Kerri Chyka
Freud Communications
212-582-9795
kerri.chyka@freud.com