First for Women 2012 Rates

Guaranteed Rate Base: 1,200,000

Effective January 2012

Four Color Rates:

Full Page $69,986 $68,993 $59,844
2/3 Page $59,493 $58,651 $50,875
1/2 Page $45,493 $44,846 $38,903
1/3 Page $34,995 $34,500 $29,925
2nd Cover $96,312
3rd Cover $85,614
4th Cover $107,000

Rates are gross, non-bleed. Add 15% for bleed ads.
Standard 15% Agency commission applies.
All special unit pricing available upon request.

Supplied Insert Space Rates:

2 $73,493 + net production cost
4 $132,279 + net production cost
8 $248,690 + net production cost
12 $373,047 + net production cost
16 $496,157 + net production cost
24 $744,241 + net production cost
Standard BRC $46,895 + net production cost
Scent Strip (Flag Size) up to & including
$81,886 + net production cost
>1-5/8″ & incl 2-1/2″ $90,986 + net production cost
>2-1/2″ $105,687 + net production cost

*Prices subject to change at Publisher’s discretion.

PUBLISHED BY: BAUER PUBLISHING Company L.P., 270 Sylvan Ave., Englewood Cliffs, NJ 07632 | 201.569.6699 & BAUER MEDIA GROUP, INC., 58 W. 40th St., 5th Floor, New York, NY 10018 | 212.764.3344
CIRCULATION: Rates based on an annual (12 month) contract year average. Single copy price: $2.99.
AGENCY COMMISSION: 15% to recognized agencies
RATE INCREASES: Announcement of any change in rates will be made in advance of closing date for the issue affected. Orders for issues thereafter at rates then prevailing.
CANCELLATION DATES: Orders for all inside advertising units are non-cancellable the day of published issue close. All inserts printed by BAUER, and any regional inserts printed are non-cancellable 10 weeks prior to published issue close. If supplied by the advertiser, they are non-cancellable the day of published issue close.
TERMS OF SALE: 30 days from the date of invoice. Interest will be charged at a rate of 1.5% per month on past-due balances.
FREQUENCY DISCOUNTS: Frequency discounts earned within 12-month period. Advertisers that do not meet earned frequency during contract year, will be short-rated back to earned frequency level.
REGIONAL INSERTS AND SUPPLIED INSERTS: Regional inserts, supplied inserts and pre-printed inserts will be delivered to their proper areas subject to an allowable variation of 5% to 10%, due to mechanical tolerances and local distribution patterns.
*Prices subject to change at Publisher’s discretion.